On the Record...Online with Bausch & Lomb Dir. Corp Comm & Public Affairs Michael McDougall.

Fri January 02 2009

Director of corporate communications & public affairs at Bausch & Lomb [NYSE: BOL], Michael McDougall, goes On the Record...Online at the 2008... read more

Director of corporate communications & public affairs at Bausch & Lomb [NYSE: BOL], Michael McDougall, goes On the Record...Online at the 2008 PRSA International Conference about the fall of the house of Kodak, the online video explosion and the accessibility of social media channels for business to business and niche communicators. Michael McDougall is a seasoned communications and market... read more

Director of corporate communications & public affairs at Bausch & Lomb [NYSE: BOL], Michael McDougall, goes On the Record...Online at the 2008 PRSA International Conference about the fall of the house of Kodak, the online video explosion and the accessibility of social media channels for business to business and niche communicators. Michael McDougall is a seasoned communications and marketing professional, with broad-based experience in technology (consumer and B2B) and healthcare sectors. He is an expert in marketing some of the world's top brands on a global basis. Show Notes: 3: 28 - McDougall on his panel presentation at the 2008 PRSA International Conference. 5:17 - McDougall on how to make sure web videos will play to worldwide viewers without the frustration of buffering. 7:07 - McDougall on NBC’s inability to provide easily downloadable video content like Saturday Night Live to worldwide viewers online. 9:14 - McDougall on how he was viewed at Kodak. 10:44 - McDougall on the future of Kodak with other players like Sony, Canon and Nikon. 12:27 - McDougall on the solutions recall at Bausch & Lomb. 14:11 - McDougall on today’s frenzy over social media like Facebook, YouTube, Bebo and Twitter. 17:58 - McDougall on how he uses social media for niche online opportunities. 18:52 - End Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. read less

On the Record...Online with Vocus Executive Kye Strance

Fri December 26 2008

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On the Record...Online with Mark Haas, CEO of Manning Selvage & Lee

Fri December 19 2008

Manning Selvage & Lee CEO Mark Hass goes On the Record...Online at the 2008 PRSA International Conference about MS&L’s strategy for pene... read more

Manning Selvage & Lee CEO Mark Hass goes On the Record...Online at the 2008 PRSA International Conference about MS&L’s strategy for penetrating China, his acquisition strategy for buying new firms and what it takes to be a managing director at MS&L. Mark Hass, CEO of Manning Selvage & Lee has held this position since April 2005. In this role, Hass leads MS&L and its globa... read more

Manning Selvage & Lee CEO Mark Hass goes On the Record...Online at the 2008 PRSA International Conference about MS&L’s strategy for penetrating China, his acquisition strategy for buying new firms and what it takes to be a managing director at MS&L. Mark Hass, CEO of Manning Selvage & Lee has held this position since April 2005. In this role, Hass leads MS&L and its global leadership team, and acts as a strategic counselor to the firm's largest clients, including General Motors, Philips and Procter & Gamble. Hass joined MS&L in 2002, when his public relations agency, Hass Associates, was acquired and merged into MS&L. As CEO of Hass Associates, then Michigan’s largest PR firm, he was a senior counsel to GM, and a key consultant for Chrysler Corp. Show Notes: 2:42 - Hass on his keynote speech at the 2008 PRSA International Conference. 3:46 - Hass on how new media is changing the public relations industry. 5:50 - Hass on how to convince board rooms that social media is important. 8:41 - Hass on the relationship between stock price and new media adoption rates. 9:13 - Hass on Google’s big secret. 11:07 - Hass on the future of media relations as a PR agency revenue driver. 12:42 - Hass on reinventing the business of public relations. 14:09 - Hass on the economic future for MS&L. 17:07 - Hass on emerging PR markets. 18:51 - Hass on penetrating emerging markets like China and India. 22:38 - Hass gives advice on what he looks for in a new PR hire. 24:26 - End Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. read less

On the Record...Online with Globe and Mail Communities Editor Mathew Ingram

Wed December 17 2008

Globe and Mail Communities Editor Mathew Ingram goes On the Record...Online about how he used Twitter, Flickr and Wikipedia to follow the recent terro... read more

Globe and Mail Communities Editor Mathew Ingram goes On the Record...Online about how he used Twitter, Flickr and Wikipedia to follow the recent terrorist incident in Mumbai, the role he sees these tools playing in the news gathering process and why Twitter is just as good as mainstream media at creating a first draft of history. Mathew Ingram is a blogger and the communities editor at The Globe a... read more

Globe and Mail Communities Editor Mathew Ingram goes On the Record...Online about how he used Twitter, Flickr and Wikipedia to follow the recent terrorist incident in Mumbai, the role he sees these tools playing in the news gathering process and why Twitter is just as good as mainstream media at creating a first draft of history. Mathew Ingram is a blogger and the communities editor at The Globe and Mail, a national daily newspaper in Canada, where he blogs about new media and the Web. His position is aimed at helping make it easier for readers to interact with the paper, its writers and content. Ingram is a former technology writer and columnist, and started blogging as a way of pursuing his interest in new media. Show notes: 3:15 - Ingram on his recent blog post referencing Om Malik and immediate media like video camera reports through Qik. 4:29 - Ingram on his co-workers adoption of new media and emerging tools like TweetDeck and tag clouds. 5:35 - Ingram on whether Twitter is a good way for an organization spread the word about itself. 6:44 - Ingram on what mainstream media can do that social media cannot. 8:30 - Ingram on how he consumes new media content through Blog Search, Wikipedia, Flicker and YouTube. 10:02 - Ingram on whether different social media channels are best for different information. 11:48 - Ingram on the opinion of Shel Holtz of For Immediate Release regarding whether or not old media adapts. 13:25 - Ingram on whether he tracks the paid PR newswires in addition to social media. 16:04 - Ingram on whether or not daily newspapers should get out of the breaking news business. 18:06 - Ingram on how journalism can take the time to verify the news coming out of Twitter and publish it in a timely manner. 21:05 - Ingram on the accuracy of mainstream media and the immediacy of new media. 23:07 - Ingram on passion in journalism vs. passion in blogging. 24:48 - End Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. read less

On the Record…Online with blogger Jason Falls

Fri December 12 2008

Social media explorer blogger Jason Falls goes On the Record...Online at the 2008 PRSA International Conference about social media as the proverbial v... read more

Social media explorer blogger Jason Falls goes On the Record...Online at the 2008 PRSA International Conference about social media as the proverbial virtual water cooler, who should own social media within an organization and how negativity can benefit the reach and appeal of a social media campaign. Falls is the director of social media at Doe- Anderson and has established himself by developing i... read more

Social media explorer blogger Jason Falls goes On the Record...Online at the 2008 PRSA International Conference about social media as the proverbial virtual water cooler, who should own social media within an organization and how negativity can benefit the reach and appeal of a social media campaign. Falls is the director of social media at Doe- Anderson and has established himself by developing innovative outreach and communications strategies. He is a nationally-recognized expert on social media and online communications with 10 years of management experience and proven ability in public relations, marketing and corporate communications. Show Notes: 4:31 - Falls on how he uses social media for his client Maker’s Mark. 6:42 - Falls on the wine and spirits industries appetite for social media. 8:50 - Falls on the biggest mistakes organizations make when launching social media initiatives. 9:43 - Falls on technographic profiling. 10:45 - Falls on the key elements of a successful blog. 12:44 - Falls on moderating blog comments. 15:05 - Falls on where to blog. 16:36 - Falls on how social media is changing public relations. 18:02 - Falls on why PR should embrace social media. 19:26 - Falls on the impact of a slow economy on social media adoption. 21:40 - Falls on bloggers from the south: Connie Reece, Kami Huyse, Ike Pigott and Mack Collier. 23:39 - End Eric Schwartzman is the founder of PR software and online news room management service iPressroom and creator of the New Media PR Boot Camp and other new media training courses which have helped over a thousand public relations and marketing executives from private, public, government and nonprofit sectors develop practical social media communication skills. On the Record…Online is the official podcast of the 2008 PRSA International Conference. read less